• Kimberly Carlos

    Technology Marketing Professional

  • What I do

    Kimberly Carlos

    I am an innovative technology marketing leader with 12+ years of progressive experience within fast-paced and high-growth environments. I have a proven track record in designing and leading high-performance marketing strategies that drive profitable revenue, increase market and wallet share, differentiate the brand in the marketplace, and drive future growth.

     

  • Career Highlights

    My skills that pay the bills

    Product Marketing

    Product focused communication to help drive leads and demand

    Sales Enablement

    Presentations, collateral, ROI calculator, Sales Playbooks etc.

    Lead Gen and Demand Gen

    Methods from digital to print

    Marketing Automation

    Pardot, ExactTarget, Act-On etc.

    Persona Research and Creation

    Created personas from a product marketing and product management perspective

    Demand Generation

    Infographics, Webinars, etc.

    Certified Scrum Product Owner, CSPO

    Agile Product management

    Certified Scrum Master, CSM

    Agile is the key to organization and transparency

    IT Product Owner

    Agile Product Ownership of our Salesforce.com CRM platform

    Product Management

    Product management of two products

    Project Management

    Experience within the PMS framework

  • Experience

    Where I learned

    Associate Vice President - Product Marketing for IT Risk Software

    SAI Global May 2017- Present

    Lead the Product Marketing focus on sales enablement, demand generation, and product adoption skills, in a global role that contributes to strategy and execution across the Americas, Europe, the Middle East, Africa and Asia- Pacific.

    Sr. Product Marketing Manager

    ControlScan Dec 2015 - May 2017

    ➢ Define and research target markets including segments, buyers (and the buyer journey), and competitors; develop positioning, messaging, and go-to-market plans
    ➢ Synthesize customer knowledge to identify enhancements that differentiate our products
    ➢ Be a domain expert on our target markets and how our products fit into them
    ➢ Educate internal and external stakeholders on product features and benefits
    ➢ Create content (e.g., sales documentation, product videos, web copy, blog posts, etc.) to position our products to the world and articulate their benefits
    ➢ Define programs for launching new products and driving sustained market engagement around existing products
    ➢ Speak and present both internally and externally to promote the story of our product

    Global Product Marketing Manager

    Carestream Dental April 2014 - May 2015

    ➢ Work with the software development teams to understand the many software solutions and concepts that are to be marketed, creating content around them, and delivering marketing campaigns to generate awareness/leads about our offerings
    ➢ Develop a marketing plan with management and product team input.
    ➢ Create product message maps with target audience, key differentiators, benefits and features, updating regularly based on competition and product enhancements.
    ➢ Work with Global and US agencies to develop all marketing materials, including advertisements, web, demos, emails, and brochures.
    ➢ Write content for newsletters, blog, social media, product highlights, customer community and spotlights.
    ➢ Analyze and report metrics of each marketing campaign per channel.
    ➢ Provide regular updates of events, products and releases as well as customer success stories
    ➢ Assist with beta groups, meet-ups, focus groups and event promotion activities
     

    Product Owner - Salesforce.com

    CareerBuilder June 2013 - May 2014

    ➢ Deliver development projects on time, on budget, with delighted customers and a happy team
    ➢ Continuously interact with and champion the products and services supported
    ➢ Understanding, refining, and detailing the requirements for new and existing products
    ➢ Collaborate with the Scrum Master to run successful Release Planning and Sprint Planning team sessions, as well as Sprint Reviews and Retrospectives
    ➢ Creating user stories and acceptance criteria working with business stakeholders and the SCRUM team
    ➢ Prioritize, maintain, and groom the product backlog and release plan
    ➢ Bring user stories to the 'ready' state prior to sprint commitments with appropriate documentation and acceptance criteria, minimizing waste
    ➢ Provides day-to-day tactical objectives, and provides quick decisions to project level questions.
    ➢ Drives acceptance testing, verify user stories as acceptable before launch
    ➢ Ensure decisions and prioritization of the Product Backlog are always transparent to the stakeholders
    ➢ Run chair-sides with our business users to understand how/when our CRM is or is not used
     

    Product Marketing Manager - Niche Sites Strategy

    CareerBuilder June 2012 - June 2013

    ➢ As a Certified Scrum Product Owner & Scrum Master, manage the Product Operations surrounding Job Posting product suite within the support and customer care side of the business
    ➢ Product Marketing & Product Strategy for Niche suite of products
    ➢ Product expert representing Niche Sites for Client Support, Customer Service and Atlanta Sales Teams
    ➢ Managed the operational relationship between the technical mapping team in relation to the Niche Sites
    ➢ Primary point of contact for site updates/changes or improvements and new product launches
    ➢ Support the sales strategy for the niche product lines by providing product performance data, marketing and support
    ➢ As the product SME, assist Sales Reps in creating and converting product trials
     

    Field Marketing Manager - Southeast

    CareerBuilder June 2010 - June 2012

    ➢ Provide foundational elements needed for any account-based sales or marketing programs.
    ➢ Provide a combination of actionable plans and data analysis with powerful messaging to help sales identify target accounts and key decision makers, as well as the knowledge the sales rep needs to engage and get noticed by busy executives.
    ➢ Find the right data to determine whom we should target and understand where the new opportunities are in both current and unexplored markets.
    ➢ Assist sales with gathered data so they will be better equipped to understand each company’s unique situation so they can craft relevant messages that stand out.
    ➢ Ensure our programs focus on the right accounts, increasing win rates to meet revenue, growth and share goals.
    ➢ Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits
    ➢ Develop territory marketing plans by collaborating with sales
    ➢ Work closely with marketing team to create, plan, organize, and execute field marketing and sales programs
    ➢ Create programs that drive brand loyalty and increase retention
    ➢ Generate leads and drive sales
     

    Marketing Development Specialist

    Emageon March 2007 - March 2008

    ➢ Direct Marketing: Focused on lead generation campaigns for Sales team by designing direct mail pieces (copywriting) and making marketing & lead generation calls
    ➢ Managed multiple Marketing Campaigns to sell interest and knowledge of Emageon’s products
    ➢ Collected and published customer testimonials and Coordinated and updated product collateral for sales team support
    ➢ Market Research for Campaigns, Tradeshows, Webinars and PodCasts
    ➢ Created Reports of Data for analysis and presented to Executive Management
    ➢ Sales Support- Satisfy collateral/literature request, set up presentations, teleconference calls etc.
    ➢ Helped represent Market Development at trade shows to meet potential customers and generate leads to support the sales team
    ➢ Assisted inside sales team by creating marketing copy material such as html emails to set up Webinars for customers to view new products for integration
    ➢ Assist in helping plan and coordinate Emageon Customer User Group Meeting: setting up meet and greet at the hotel, collecting registrations and checks, creating marketing packets for users, assisted with creating schedules of 3rd party sales presentations etc.
     

  • Work Samples

    Speaking, Thought Leadership, Direct Mail, Email/Digital

  • University of Alabama, Tuscaloosa

    BA in Public Relations with a Minor in English

    Roll Tide!

  • Say hello!

    Let's Connect.